5 GAME-CHANGING BENEFITS OF BEING IN THE BUSINESS MARKETING CLOUD

When people work with EZSuitePro, they quickly realise that we have a passion for what we’re doing. So what’s the secret to this love-fest? We believe that it’s easy to love your work if you know that you’re making a difference, and that what you do actually works.

At EZSuitePro, we focus on helping our clients to maximise the value from their marketing technology investments, by creating marketing software that deliver outstanding results against their business objectives. A key component of this is choosing the right digital mar-tech that’ll deliver the results that each client needs in order to keep moving their businesses forward.

We’re big believers in the value of Business & Marketing Automation and you need to know, it’s not just for Enterprise and large companies anymore. 

 The main reason that we recommend the use of our Business Marketing Cloud and Automation technology is that it delivers strong ROMI, by coordinating all of the moving parts of a marketing plan into one big-picture suite that manages the data and parameters necessary to effectively communicate cross-channel with target audiences. 

It’s why 79% of top-performing companies have been using automation for a handful of years now (according to a recent Gleanster study), and 90% of organisations surveyed reported regular or periodic use of automation for large-volume and behaviourally triggered email campaigns.

When the best qualities of Business and Marketing Cloud and Automation technology come together, you get a Digital Marketing Hub—“mission control” for high-return mar-comm activitiesTop-performing companies use mar-tech to create a complete marketing and sales ecosystem, using Marketing Cloud platforms, CRMs and other data sources to build a structured but dynamic lead-nurturing system. 

In industry parlance, that system is called a Digital Marketing Hub, and in their annual review of core vendor offerings that meet the exacting criteria of this category, Gartner describes it as follows:

A digital marketing hub provides marketers and applications with standardised access to audience profile data, content, workflow elements, messaging and common analytics functions for orchestrating and optimising multichannel campaigns, conversations, experiences, and data collection across online and offline channels, both manually and programmatically.

And while Business and Marketing Automation and Cloud technology certainly isn’t new, if you know what it is, then you likely also know that it’s often prohibitively expensive, complicated, and time-consuming for most organisations to implement on their own. And yet, in this age of the empowered consumer, enlisting mar-tech has become almost as essential as getting your data management practices in order. Ultimately, if you’re not using some form of mar-tech, then you’re behind the times and more than likely, missing out on sales opportunities.

The good news is that you don’t have to go it alone. 

At EZSuitePro, we have designed and fully embraced the integration of mar-tech, social media tech, and analytics, and deployed it into our cloud software solution that is EZSuitePro.

When marketing organisations work with our game changing software, they gain 5 key game-changing features that benefit their marketing planning and overall ROI:

  1. Cross-channel integration and deployment, connecting media and communication channels, but also offering campaign planning and development; data management, analysis, and segmentation; unified measurement, reporting, and analysis; and workflow and collaboration tools to plan and deploy seamless mar-comm initiatives.
  2. Improved lead generation and assignment maximises work efficiency and allows marketing and sales people to manage their prospect interactions and online marketing campaigns in one centralised and user-friendly software cloud solution.
  3. Personalised and accountable tracking of marketing and sales touch points through the customer lifecycle, with solutions programmed to manage prospect behaviour and activity in real time, nurturing leads to the point of sales-readiness and beyond.
  4. Increased relevancy of sales and marketing messaging, with profile and audience tools that offer customisable campaign development and messaging deployments built around the data you’ve collected from multiple data streams on your most valuable prospects and customers.
  5. Better insights into campaign performance, to help prove marketing accountability and tie revenue to campaign results.

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Ez-Suite Pro Plan Comparison

Platform

Starter Suite
Business Suite
Enterprise Suite
Ez Mail pro
Ez Client pro
Ez SEO pro
Ez Opti pro
Ez Page pro
Ez Links pro
Ez Social pro
Ez Team pro
Ez Chat pro
Ez App pro
Ez Biz pro
Ez Tube pro